Research Of Relation Between Core Competences Of The Corporations And Management Strategy Of Intellectual Property Right

Since Prahalad and Hamel put forward the term of the core competences of the corporations, core competences have soon been the focus of the study of strategic management. In the view of the internal relation between management strategy of intellectual property right and nurturing core competences, this paper gives further study about the previous theories of the core competences based on intellectual property right. The paper tries to investigate the effective methods and approach of nurturing core competences for national enterprises.Firstly, this paper gives brief review of the representative viewpoints about the core competences and gives our own view of the definition, intension and nature of core competences. Based on the former study, it concludes that as the result of dynamic interaction of knowledge, the core competences are the rare valuable unique knowledge that is difficult to be imitated by competitors.Secondly, this paper introduces the definition and characteristic of the intellectual property right and management strategy of the intellectual property right comparatively. Looking for the elements of the core competences and researching the formation mechanism of core competences, it describes the hypostatic relation between management strategy of intellectual property right and the core competences in details. On the other hand, it analyzes the internal relations between intellectual property right and the competitive advantage of corporations by quantitative methods, and values the capital value of intellectual property right with future cash-flow method. Further it probes optimal status of the allocation of resources with intellectual property right-producing model based on C-D production function.Then, facing the severe situations of intellectual property right in China, the paper emphatically explains patent strategy, band strategy and standardization strategy among management strategy of intellectual property right Especially, it explores the solutions to upgrade the core competences of the national enterprises under the process of carrying out management strategy of intellectual property right through typical cases analysis.Finally, it gives a case analysis of the core competence of Dongfeng automobile Corporation, ltd. Considering operations and management of intellectual property right in the course of joint-venture, the paper looks for methods and approach in which DongFeng corporation nurtures core competences through the management strategy of the intellectual property right with identification matrix of the competitive advantage (2.2.2 Fig.2-2). Combining the relation figure demonstrating the relation between management strategy of intellectual property right and core competences (3.22 Fig. 3-1), it analyzes the role that operations and management of intellectual property right plays in nurturing core competences of DongFeng Corporation.