Study On Managing New Product Developent At T Company

Once a company has carefully segmented the market, chosen its target customer groups, identified their needs, and determined its desired market positioning, it is ready to develop and launch appropriate new products. Marketing management plays a key role in the new-product-development process. Rather than leave it to the R&D department to develop new products on its own, marketing actively participates with other departments in every stage of product development.Given these challenges, what can a company do to ensure the success of its new products? This report examines T Company, and discusses and analysis the main stages in developing new products at T Company, and find principle problems, and give suggestions on how can they be managed better to ensure the success of T company's new-product development.According to my study on T Company, we found that the time-to-market of new product would impact cash flow. T Company uses GT framework to reduce time-to-market and increase project predictability.