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Analysis On Information Asymmetry In B2C With Game Theory

Posted on:2005-05-15Degree:MasterType:Thesis
Country:ChinaCandidate:M GuFull Text:PDF
GTID:2156360152468622Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
E-business is a series of business affairs, which develop well with the aid of modern electronic information technology, especially network technology. It is a new trade mode, which sprang up from occident in the initial stages of the 1990's. It realizes consumers' e-shopping, enterprises' e- dealing and e-payment through the Internet. E-business make the conventional trade-flow digital and electronic and change the practical flow into electronic flow,which reduce greatly the consume of the material resources and manpower and debase the trade-cost. On the other hand,E-business break through the limiting factors in time and space and evidently improve the efficiency of the market .Compared with the foreign e-business, the development of the domestic e-business is on the underway stage. There are various problems exited on the B2C trade mode. This paper analyzes these problems from the angles of information asymmetry and game theory and finds out the key factors influenced the equilibrium types and the efficiency of the market. At last, the paper puts forward some measures to improve the efficiency of the market through changing the equilibrium type. The exordium introduces the development status in quo on the foreign and domestic e-business and the study purpose and thoughtway. Then the paper introduces the involved theoretical knowledge including information asymmetry theory, game theory and market equilibrium theory. In succession the author analyzes the effect degree of information asymmetry on the two parties of trade on the B2C business mode, builds the game model, analyzes the possible equilibrium instances on the B2C market and finds out the key factor influenced the market equilibrium. At last, the paper brings forward the advanced measures to improve the efficiency of the market.Finally, this paper points out the deficiencies on the basis of the present research and probes into the reformative aspect in the future.
Keywords/Search Tags:B2C, Electronic Commerce, Information Asymmetry, Game Theory
PDF Full Text Request
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