A Study Of Haier's Establishing Strategic Partnership With Suppliers

A company can benefit from a successful partnership with suppliers in manufacturing, selling, purchasing, controlling and other fields. Regarding the company itself, the qualified parts it needs can be delivered in time. Regarding the suppliers, it gains steady sales. So, in terms of the whole supply chain, the uncertainty in manufacture is reduced. In addition, steady relationship can make both sides pay attention to developing technologies and improve the quality of product. The partnership between Haier and its suppliers make the product advanced in technology and stock reduced.In order to establish a ally with suppliers, domestic air conditioner companies should strengthen internal management and make themselves excellent companies, then look for excellent suppliers. In order to establish strategic partnership with suppliers, companies should establish network operating model and corresponding managerial information system. The core company in supply chain should make the relative companies in business a close supply chain and make the companies run and cooperate in a whole managerial information. In addition, the core company should make the scattered plans parts of the whole plan of supply chain, resource and information shared and strengthen the whole advantage of supply chain in market. What's more, the company should pay attention to fusion of culture. Finally, in order to make the ally keep competitiveness, the company should do necessary check, stimulation and control.