The Application Of Virtual Enterprise In Liangjiaju Building-material Supermarket

With the rapid development of economic globalization and the improvement of information technology, more and more enterprises form virtual enterprise (VE) to exploit the fast-changing market opportunities. Currently, the research of VE focused on how to realize agile manufacturing in the manufacturing industry. But as for circulation industry, the research was done less. The circulation industry links the manufacturing industry with the consumer, it has the good platform to implement VE. According to the actual situation of Guangzhou Liangjiaju building-material supermarket, the paper analyzed and discussed how to establish VE in the circulation industry, enhancing the competition ability.Firstly,the paper introduces concept of VE and its feature, shows the current study situation, related theories and value. Three supporting conditions for VE and four key factors relating to the success of VE are analyzed. Secondly, the paper analyses the development opportunity of the building materials supermarket, and then help Liangjiaju to form its development direction from three aspects: industry competition, law and new techniques by analyzing background of the building material industry. Thirdly, the paper wants to find out the advantages by analyzing the competition situation of Guangzhou and Liangjiaju 's operating ability, comparing with the rival from the aspects of choosing address, purchasing and management etc. By using SWOT analyzing method , Liangjiaju decides to adopt the "stable" strategy, beginning to establing VE, lowering operating risk, making up its own disadvantages. Finally, analyzing the market construction , the paper finds out the development opportunity and the mode of expansion in the future, Liangjiaju structures DCM( require chain management) to promote the capability of alliance, Liangjiaju enhances management, and maintains a stable virtual enterprise.