The Market Structure Readjustment Strategy Research Of Changqing Petroleum Exploration Bureau

After China petroleum industry's reform, the petroleum engineering and technical service market rivalry pattern has a substantial changes, the original district market is broken, the supply of service ability exceeds the demand in the whole industry. The degree of opening of Changing Petroleum Exploration Bureau's( CPEB) inner market( related trade market) hike increasingly and the market rivalry pressure is more and more big. Owing to CPEB has no clean market structure readjustment strategy now, lacking market development plan of the system completely. So, study systematically market structure readjustment strategy of CPEB, designing the perfectly market development plan and risk control measure, it has the great significance for CPEB.First, the thesis analyses the current market structure and existent problem of CPEB, Seek the motive of the market structure readjustment. Foundation that analyse on the environment, this thesis evaluated CPEB's all kind business unit use Boston matrix and Balance score card, Recognize current business unit's actual state and future development spaces, and discern the core business type and business combination of CPEB's future market.Secondly, the thesis proposed the readjustment plan of the current business and the tapping scheme of the newly arisen business according to the evaluation result. Again according to shape actual state and future development spaces of each business unit, the thesis divided CPEB's the current business and newly arisen business into surviving guarantee business, intensified business, positive fosteringbusiness, maintaining business, limited and will withdraw the business, and proposed the direction of market structure readjustment of CPEB according to the future development space of this 5 business.Finally, the thesis discussed the implementation process of the market structure readjustment strategy, and analysed the market structure readjustment process amid the risk factor that may appear, integration control theories and crisis management theories, the thesis proposed risk regulate measure of CPEB's the market structure readjustment.