The Study Of The Development About Green Sheep Estate

For satisfying the people's needs of consumption, defending the health of consumers, meeting the needs of balanced and sustainable development of economy, society and ecosystem, promoting the development of green sheep industry in our country, the paper refers and analyzes lots of related documents at home and abroad, interviews experts and investigates on the spot. Directed by industrial development, industrial organization and strategic management theories, applying the methods of systems analysis, contrasting analysis and arrangement analysis, the paper analyzes the development of green sheep industry thoroughly and systematically, from status and the trend, phase and influence factors, strategy plan and deployment.Summarizing the rules and grasping the trend of development of sheep industry exactly is the base to study. By analyzing the development process of sheep industry in the world and in our country, describing the actuality, the paper draws the conclusions. In our country, mutton hardly coming into the high and mid market despite the obvious cost advantage, the primary reason is that it is hard to defend the quality of the production. The development of sheep industry in our country needs to experience the process from nuisanceless standard to green standard to organic standard. In a long time, our country must take the nuisanceless standard as the basic and forced standard, and take the green standard as higher standard to defending the quality.Dividing the development phases of green sheep industry, describing the features and analyzing the main influence factors in every phase, is one of the focal points to study. The paper points out four development phases of green sheep industry, forming phase, growing phase, maturing phase and declining phase, and analyzes the first three phases. According to strategic management theories, it summarizes the main features of every phase. By the methods of arrangement analysis in operational research, the paper points out the main influence factors of every phase, the main influence factors of forming phase is policy, the main influence factors of growing phase is market, and the main influence factors of maturing phase is brand.The other focal point to study is carrying out the development strategy plan and deployment of green sheep industry. By analyzing the green sheep industry systematically, the paper points out the advantage, disadvantage, opportunity and menace. Based on the locating principle, it makes the whole target and targets in the phases of green sheep industry. According to the theories of the industry layout, it takes the strategy plan of green sheep industry.