Study Of The Strategy For Chinese Software Enterprises Development

Software industry of China is growing up rapidly today. In last eight years, the rate of its growth has keep on more than 25% and it will increase in several years. However, the market share of software industry in China accounts for less than 2% of the world. The scale of software industry in china is small and the profitability of it is not good. Human resource structure of Chinese software industry is not very reasonable. The software products of china are short of core technology. In summation, there is a great gap between China and other developed country in software industry. How to develop software enterprise in china? The article analyses the industry environment and the competitive condition of Chinese software enterprise and then come up with a set of feasible strategy.The paper is divided into four parts mainly.In section 1, a survey of software industry is introduced. The author presented the boundary in China and the five characteristics of software industry firstly. Then an analysis of history and present condition of global software industry, development of software industry in some certain country and tendency of software industry is given. In section 2, the history and present condition of software industry in China is reviewed. The author reviewed history of software history of China at first, then the market environment, competing environment, drive factor, macro-environment is studied. At last the author investigates the opportunity and challenge of software industry in China.In section 3, competence of software industry in China is focused. The author firstly analyzed the development of Chinese software industry and investigates some representative software enterprises. Then the status and the six factor for development of Chinese software enterprise is proposed. The section is ended by the analysis of superiority and inferiority of Chinese software enterprise.In section 4, the strategy of Chinese software enterprise is proposed from view of domain, enterprise and government according to the inside...