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Research On Strategic Development Of Chinese Software Enterprise--Case Study Of TianYu Software Co.,LTd

Posted on:2004-05-13Degree:MasterType:Thesis
Country:ChinaCandidate:W Q WeiFull Text:PDF
GTID:2156360092497913Subject:Business Administration
Abstract/Summary:PDF Full Text Request
After joining into WTO, Chinese software company is facing an overall competition from aspects of capital, scale, management and new product development. Economical competition globalizations require domestic software industry to rebuild the competition structure, which brings a big challenge for the existing software companies. The overall developing strategy is becoming an imperative mission for all the software company now.As a new intelligence-and-capital-dense walk greatly influenced by government policy, software industry is different from the traditional industry. In this article, author will analyze and summarize the current situation in china software industry, present a strategical industrial developing objective and layout. Moreover, a strategical developing structure is also presented with an actual case-study of TianYu Software Company.This article brings out many meaningful ideas concerning the strategic developing models and methods based on analysis on the global software enterprises..
Keywords/Search Tags:Enterprise strategy, Competition, Management
PDF Full Text Request
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