Font Size: a A A

Study On Multinational Operation Of Changchun Chanlin Group Co., Ltd

Posted on:2005-08-28Degree:MasterType:Thesis
Country:ChinaCandidate:Q M ZhangFull Text:PDF
GTID:2156360152956914Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Being a member of WTO, more and more domestic enterprises in China will join the global economy and develop multinational operation. How to obtain the superiority of competition and share the international market are the most important and urgent tasks for a multinational operation enterprise.The motorcycle industry of China has developed quickly from the eighties of last century. In 1993, the motorcycle industry reached its maturity in its life cycle, the quantities of products and sales expanded extremely, the margin of benefits sledded quickly and the competition became white-hot. From 2000,the domestic motorcycle industry stepped into the conformity period; how to survive and develop in the period is the essential questions that each of the motorcycle manufacturers should think over. More and more enterprises changed their strategy center from domestic to international markets. The motorcycle made in china shared a lion's share in South-east Asia and Africa motorcycle markets.In this condition, Chanlin group faces the same question. The thesis analyzed the superiority and inferiority of Chanlin Group, the opportunity and threaten of external environment based on the real situation of the company, then drawn a conclusion that Chanlin Group should regards the development and improvement of multinational operation as its strategy by using the professional knowledge in motorcycle manufacturing and the initial success in overseas market. Then the company can survive and develop during the conformity period. Following the train of thought, the thesis divided into four chapters.In first chapter the author analyzed the external environment of Changchun Chanlin Group. Analyses on external environment are the first step for every industry to seek the orientation of development. Only know clearly of the industry environment can an enterprise value itself fairly. The chapter analyzed the problem from four facets: the general situation of world motorcycle industry; the develop situation of China motorcycle industry; the actuality of multinational operation of the domestic motorcycle manufacturers; the favorable and unfavorable conditions of domestic motorcycle market. Generally speaking, the prospect of motorcycle industry is brilliant, but there are so many barriers in the developing process, such as vicious competition, interference of the government, the invasion of foreign invested company and so on.In the second chapter, the author set forth the internal conditions of Chanlin Group. The company is a large state-owned enterprise, which has engaged in motorcycle manufacturing for nearly twenty years. The products went through the peak of "demand exceeds supply" and the bottom of "supply exceeds demand". In the recent ten years, the company hasn't made full use of its superiority and opportunity to overcome its inferiority and threatens. Under this condition, the company should concentrate its efforts on deducing the cost and developing the overseas market to change the situation of deficit.In the third chapter, the author emphasized on analyzing the problems met in the multinational operation of Chanlin Group. The aim is to find out the factors, which should be improved. The process of multinational operation of Chanlin Group is from indirectly exports to directly exports to jointly operation. The principle of operation is step by step, slowly and surely, the overseas share enlarged year by year in which the domestic shares reduced. Chanlin Group has chosen the right products to the proper target country. Though most countries in Africa belong to backward areas, several countries have developed quickly such as South Africa, Nigeria, and Cameroon and so on in recent years. Motorcycle becomes the most important means for transportation in these countries. Motorcycles made in China are well received for its low prices and good qualities. Chanlin Group caught the chance and built a joint operation company in Cameroon as a base for producing, sales and after-sale services in 2001, its main...
Keywords/Search Tags:Multinational
PDF Full Text Request
Related items