Shanyang Beitai Group Strategic Planning Research

Under the spirit guidance of China Community Party " having priority to develop the information industry ", " uses informationization to bring along industrialization on give play to newcoming advantage", The GDP proportion of Information Technology industry in China rise to 4% of 2001 from 2% of 1995 , its development speed and economic scale have already been jumped and occupied the first place in national industry, has become the most import part of GDP. In the case that electronic manufacturing industry is at the developing state of " the high speed , high position ", how to utilize the chance that the resource and global industry adjust of native country, it is the important guarantee realizing being developed continuously in the future to make the good development strategy.This article let the Shenyang Beitai group as background and use for reference the up to the minute srategic management theory an means, combining the fact of the electronic industry of in and outside China, doing new srategy to the underling IT department. As the deep know to the IT conditional change and nicety appraisal to the basis and resource of insidecorporation, use the outside complication appraisal matrix and SWOT analysis way, bring forward that Beitai group should be "do something and not do something else", initiatively catch the chance and receive the challenge. And on the srategic choice they use increasing srategy. At last, they constitute the srategic planning by the conclusion of analysis.Whether through can find out this text realize innovation in following odd relatively with some other enterprise strategical planning. First, quote the data in the electronics and information industries, explain the trend that the development of IT industry develops from the innovative angle of industry, have put forward the development tactics on this basis; Second, regard target of considering as alone external environmental factor of enterprise, use external environmental factor appraise matrix go on comprehensive appraisal; Third, regard strengthening the key competitiveness as an important strategy to plan , use the key competitiveness - product mix matrix to mark and manage every project of the key competitiveness ;Fourth, stress the actual combat and effectiveness of strategy , the purpose to regard strategy implementation as planning and implementing to the business planning to be had, thus avoided the cavity of planning , just empty verbiage; Finally , plan toset up on a large number of data and deep analysis foundation, systematic, scientific relatively strong, have stronger directive significance to practice.