Business Development Study Of Fantai International (Tianjin) Decorate Company

The small enterprises meet the challenge at the competitive market. The company should make the smart strategy to survive at this serious situation. I try to study the economic environment and capability of Fantai Company, and make the business development plan. Fan Tai International (Tianjin) Decorate Company produces the man made marble. I try to suggest the right develop strategy through the marketing research. I use the methods of SWOT, PEST etc. to analyse the result of investigation. The final conclusion of thesis is man made marble has good future. The company should locate the products as the luxury products. The sales major is Beijing and Tianjin area. Then the company should develop the north china market, and the other areas as the last. Sale products at lower price than the same quality products to get more market shares. Set up the normal management system.