| This article is written in study of multi-industry competitive strategy of Baoding Banknote Paper Mill (BBPM), and this article is one part of the strategy of BBPM. BBPM is the first large-scale state-owned enterprise of China that produces banknote paper. After setting up in 1956, BBPM's main operation is banknote paper production all times. Now it has become one of the largest professional banknote paper product enterprises. Besides production, BBPM also take the R&D task for new techniques, new material of banknote paper. BBPM have great effect in ensuring the currency-launch of china. Besides banknote paper, BBPM also use extra produce capability to engage to multi-industry development. The main production includes security paper, special paper, engineering paper, and other papers. This article tries to take the systematical study and give proper plan of BBPM's multi-industry competitive strategy on the basis of explaining the theories of strategy management and competitive strategy, analysis the external environment, internal status, key industry competence factor and core ability of BBPM. Additional, this article gives some advices for how to use opportunity, exert potential, mend weakness and avoid risk. |
