A Study On The Competitive Strategy Principle Contained In "The Art Of War"

With the domestic and international economic integration and increased competition in the global economy, so that enterprises are facing a market environment like the battlefield, competition among enterprises is comparable to war. For enterprises, the development and implementation of the strategy is the key to the health of its sustainable development, if they want to win the championship in the competition, it should be forward-thinking in terms of strategic thinking and practice, or is likely to be eliminated in the competition. With the profound changes in the economic environment, how to improve the development of competitive strategy, analysis and management has become the common needs of enterprises. In all aspects of the development of corporate strategy has a lot of competitive ideas are similar to military activities, the art of war can guide the strategic management of enterprises, and the “Art of War”- This ancient Chinese book on military strategy contains a large number of studies, it the “seek victory”, “Shen war”, “quick victory” and other strategic principles can be applied to business management practices and competitive strategy.From the current situation and the basic theory of enterprise strategic management point of view, through the “Art of War” in the competition of ideas and principles of competition, attempting to book military strategy into corporate strategic objectives, strategic environmental analysis and strategic management work go with. This paper also summarized the research world will compete militarily strategic thinking in enterprise management and the outcome of the case, and demonstrate through empirical analyzes the text view, hoping to help companies better achieve strategic objectives. This study not only competitive strategy theory and practice more perfect, but also conducive to China’s further carry forward the fine traditional culture.