Dongfang Boiler (group) Co., Ltd. Pressure Vessels Division Competitive Strategy

Pressure vessel department of the DBC (DONGFANG BOILER GROUP CO.,LTD) was built in 1992. Until now, PVD/DBC is always located at less important position in pressure vessel industry, due to it's slow development. As mother's company, DBC step down hard condition from peak of development during 1999 to 2001, though PVD/DBC kept light increasing on sales. DBC fell into very bad earning well. Every DBC people start thinking. How long would painful day be still? How could we do for change of condition? So, level of management and employment needed the target and plan for go out of hard status and strengthen belief of people.The thesis tries to research the new competitive strategy for PVD/DBC, depended on practice investigation, based on combination of company's blueprint and SBU' s existing and development, so as to help it seize the present opportunity and out of the present stagnation. There are four parts in the paper. The first part, first chapter, outlines the background of pressure vessel industry. The second part, the second chapter, introduces two kinds of enterprises strategy theories——The Industrial Organizational Structure Mode and The Enterprises Resource Structure Mode, both of which lay the foundation for the strategy analysis in the next part. Both the industry structure and competition structure as well as the enterprise resource and competence for PVD/DBC are analyzed in the third part. The last part, the fifth and sixth chapter, the dissertation put forward to the SBU' s strategic foundation, general planning and strategic object of PVD/DBC. It gives evaluation and examination on the choice and discusses the related factors about practicing of the plan.The author drafts general cost lowest strategy and five years plan of PVD/DBC through the qualitative with quantitative analysis. It is strengthening on SBU' s own initiative reforming as environment changing, developing THE CORE COMPETENCY of company, taking advantage of resources and diversified structure of the industry, expanding scope of PVD/DBC, up vertical integration with initiative and occupying high product market for being advantage company within pressure vessel industry.The thesis tries to provide useful information for formulation of PVD/DBC' s competitive strategy, and raises the feeling of impending crisis around company. Nevertheless, with the rapid development of environment and theory, all the viewpoints in the paper need to be improved and perfected.