A Study On Strategy Of Developing Tourism In Yingshan County

On the analysis of the relationship between tourism and economy, this essay systematically illustrated the background, status and significance of developing tourism in Yingshan County. Due to the booming of tourism economy, china is bound to be an important and big tourism country in 21st century. Hubei province, a big province in central china, enjoys many incomparable advantages in tourism development. Meanwhile, the provincial government pays much attention to tourism development. The above two have conforms the background of developing tourism in Yingshan County and they together will promote the development of tourism in Yingshan County.On the systematic analysis of the tourism resources and its characteristics, the present situation and problem of tourism development in Yingshan County, the essay points out developing tourism must be on important strategy to develop and enrich Yingshan County due to its advantageous geographic status, abundant tourism resources. The transportation, reception, shopping and scenic spots have developed rapidly and massively and these have provided the possibility and means to enrich Yingshan County. Tourism should be the leading industry of Yingshan. Also, the essay was illustrated the current five problems in the tourism development of Yingshan. The scale of tourism state is small and the whole image is vague. The ideas to the exploitation of tourism market and products are out of date. The industrial structure is inappropriate. The concept of tourism industry is lag and the market management is poor. The subject of investment is single. The competitive power to confront with the development of tourism industry in the surrounding region is not strong. The most two serious problems is that the government is not aware of the economic status of tourism. Thus they have no clear and specific global planning on the tourism, either.Lastly, through applying administration research methodology the essay put forward the conclusion of developing Yingshan rapidly through tourism. And points out the ultimate goal and status of developing tourism in Yingshan. There are the back garden and paradise of entertaining center and business meeting center. Furthermore, to realize these goals, the essay planned four scenic sports and tour routes.