An Study Of The Supply Chain Management For Mass Customization

Mass Customization is the frontier issue of the enterprise competition in the new century, which aims to meet the customized need of the market efficiently at the acceptable cost, and thus makes a profit. It differs from the Mass Production which appears in America, and therefore asks for the matched supply chain management which differs from that for the Mass Production. That's what will be analyzed in this article. Nowadays, many supply chain management tactics have been innovated and prove to work effectively. On the analysis base of how the existed supply chain management tactics are practiced in different production mode, this study explores the matched supply chain management for the four types of the Mass Customization, and aims to give some revelatory clues to the Chinese companies.