Mass Customization Supply Chain Coordination And Optimization,

Competition gradually becomes vigorous along with the market and the customers more and more hope to get to the high qualities product with a person's character, at the same time the price is cheap. Then that product not only contain large-scale production mode to get low cost and high-efficiency but also satisfy the customer's character. In that case, some scholars brought forward a new production mode-Mass Customization in 1987. Many business enterprise executives and scholars pay more attention to this point of view. Under this circumstance, it is an important task for our enterprises to harmonize and optimize their Supply chain to be satisfied with product. marketing and customer. According to the Mass Customization characteristics, our enterprises must optimize their supply chain system. For this reason, my article will study that an enterprise how to harmonize and optimize their supply chain system based on the Mass Customization circumstance.There are six chapters in my article, every part as follows:The first chapter is introduction and summarization parts, which illustrate the background of the article; the meaning of supply chain management Mass Customization and the relationship between them. In the next, this part details the research method . technology road and the article construct.The second . third and fourth chapters are important parts in my article which analyze the ways to harmonize and optimize the supply chain in Mass Customization enterprise through three taches: purchasing. manufacturing and selling. After each chapter, I add some case to validate my points.In my fifths chapter, using fix quantify means, I demonstrate joint venture enterprise Tianjin Sinwa limited company ( TJSC ) on the basis of hearing the opinions of departments of purchasing . manufacturing and selling Through a supply chain evaluating mode and the date accounting the article indicates the weaknesses of enterprise's supply chain and the improved steps. Obviously, it is useful for the enterprise to improve its supply chain management standard. The last part is the sixths chapter, which summarizes the whole article and brings forward some content and target needing to study more, including complex adapt system. core competence and the cycle of enterprise three aspects.The concepts of supply chain, supply chain management and mass customization are developing in our country. Though some scholars have studied them and made some fruit, they cannot combine them together and are in defect of demonstrations. In my article, I combine supply chain (supply chain management)and mass customization together and demonstrate how to evaluate an enterprise's supply chain system on the basis of hearing the opinions of departments of purchasing. manufacturing and selling etc. I hope my study can use for reference for our manufacturing.