Development Trend Analysis And Discussion Of Home Drinking Machine

From 1999 to 2002, Chinese Mainland drinking machine market underwent the fast development phase, but after developing fastest in 2002, the market has fallen into the competiton with low price and low quality. The technology of the drinking machine is progressing constantly at present, and ordinary consumers are willing to accept its price, therefore the drinking machine has not got yet" out of service ", at least it will be the main products of water electrical appliances in the recent 3 to 5 years. But since the numerous troops of motley backgrounds have joined this industry, the competition is fierce. In this case, the author receives the commission of Zhejiang Kairen Electric Appiliance Co., Ltd. and Shanghai Xiongce Industry Design Co., Ltd., carry on the research of the home drinking machine's development trend.Based on such reality, this thesis is focusing the sight on the drinking products' industry, studying the home drinking products' development trend of our country. Mainly through the industry analysis, consumer demands' analysis, current situation analysis of drinking products and the possible developing direction of drinking products' themselves, through these four aspects to analyze the future development trend of the drinking products.This thesis is firstly set up on the base of studying large number of documents, materials and relevant research reports; and at the same time study and research on the consumers' life and habits; also get the help from Shanghai Xiongce Industry Design Co., Ltd.Chapter one of this thesis tells the concept of the drinking products, and introduces the research background, content, meaning and structure of this thesis.Chapter two mainly analyzes the factors that influence the development trend of products, and introduces the corresponding research methods.Chapter three analyzes the exiting drinking products from the aspects listedbelow: industry background, consumer demands and exiting drinking products. Analyzes and finds out the external factors that push the development of trend.Chapter four mainly researches on the possibility of drinking products' self development, utilize the matrix analysis to study on the new development direction. This is to analyse the development trend of drinking products from internal factors.Chapter five tells the development trend of drinking products based on the chapter three and four.Chapter six gives a design of future drinking machines based on the frontal research and results.Chapter seven explains the conclusion of this thesis and gives suggestion to the next research.This thesis tries to offer beneficial reference for the drinking products industry in theory and development strategy.