The Research Of Impact Of Mass Media Agenda In China Public Policy-making Process

As one of the most effective way outside the system, Mass media have played an more and more important role in the process of public policy making in china. Influence of the media mass has already been demonstrated in a series of events, such as Sunzhigang case. This paper study the impact of media agenda in public policy-making process by the method of combining theoretical and practical case study.In 2nd -3ed chapter ,the article introduce a series of related concepts and theories in terms of public policy-making and mess media agenda. The 4th part is case analyses, in which the author base her discussion on relative theories. At the last ,the paper point that:(1)mass media agenda influence public policy-making by agenda setting, knowledge, and public pressure;(2)mass media can provide information for policy makers and also can supervise governmental policy-making behaviors;(3)there are two ways to optimize the impact of mass media agenda, one is improving the quality of mass media agenda, the other is to establish the collection mechanisms for media agenda.