Research On The Government Public Opinion Guidance Strategy Of The Public Crisis Event

Our country is occupying the profound transformation the historical period, the assignment structure and the benefit pattern continual readjustment, the labor employment, the social security, the educational hygiene, the residential building, the legislative work and the social order and so on relates the populace benefit the bad question to sometimes occur, these questions cause the public crisis event frequently. If to public crisis event public opinion guidance not strength, not only will affect the entire event's handling, will cause the society not to be unstable, initiation crisis chain-reaction, will also tarnish government's image. How does the government handle the public crisis event's information dissemination, the guidance public opinion to become the important topic gradually.This article utilizes the case analysis and the theory elaborated unifies the method, deals with the media from Our country Government, to complete the public crisis event public opinion guidance in the concrete practice, refines has the universal significance experience and the principle, simultaneously proposed that has the strong operational public crisis event to handle the public opinion guidance strategy. Including specifically six Partial contents:The first part analyzed the public crisis event's characteristic, the second part has induced Our country Government and the media in public crisis event function, the third part summarized Our country Government public crisis event public opinion guidance aspect experience and the lesson, the fourth part introduced government principle which should insist in the public crisis event, how is the fifth part the perfect government the public opinion guidance mechanism which handles at the public crisis event, The sixth part introduced the government, in the public crisis event handles the public opinion guidance five kind of strategies.This article introduced emphatically the last chapter, how namely does enhance the government to the public crisis event's public opinion guidance level.