Research On The Guidance Of Public Opinion In Public Crisis Events

According to the China Internet Network Information Center(CNNIC),by the end of July,2016,the scale of China's Internet users have reached to 7.10 Billion,Internet penetration rate has reached to 51.7%.With the continuous popularization and development of the Internet,especially the rapid development of mobile Internet,all kinds of new media have sprung up.Compared with the traditional media dominated the era of information,in the Internet era,the information can spread wider and faster.Everyone has a microphone and each one can become a spokesman.People are more likely to distribute public events and to express the views and opinions for the common events through the Internet,the information dissemination pattern has changed dramatically.Nowadays,our country is in the period of social transformation and as far as reforms go,now comes the hard part.Due to the interests of ferment and the awakening of civil right consciousness,coupled with the acceleration of globalization,various social contradictions and sensitive issues are prone to appear and all kinds of public crisis events emerge in endlessly.Network has become a new platform of public opinion expression,formed a new public opinion transmission mechanism for some advantages like immediacy,interactivity and wide capacitive propagation.Public crisis information in the Internet can created a"multiplier effect".In this case,the occurrence and development of a public crisis events are likely to attract the Internet users attention,and how to make the right guidance,won the recognition of the masses become a top priority.However,due to the low technology,lack of legal supervision and legal consciousness and other reasons,when the media and new media intertwined,sometimes there appears a lot of contradictions and problems with the formation of the new media public opinion field,which has made great challenge to the government.Whether can we correctly guide the network public opinion in public crisis,not only related to the event itself can be solved,also plays a vital role on the current social harmony and stability.In this paper,we follow the basic ideas of raising,analyzing and solving the problem,take a way of combination of qualitative description and quantitative analysis,theory and practice,conducting in-depth research mainly through the literature analysis,comparative study,field research,site survey and other ways.Based on combining the theory and practice of domestic and abroad,from two aspects of positive effect and negative effect to analyze the relationship between the guidance of the network and the solve of the public public crisis events.Through to the study of the related concepts of public crisis event and public opinions in network and their mutual relationship,combined with three events happened in China recently,the sinking of the East star ship,the explosion in Tianjin port and the expensive shrimp in Qingdao,we have the analyzed the gain and loss from these events.At last the paper puts forward some countermeasures and suggestions from how to use the positive role of the guidance of the public opinion and how to avoid the negative effect.