Research On The Legal Protection Of The Consumers' Right To Know Of Shopping At Network

Since the 1990s, the emergence of the Internet to economic society brought about profound changes, traditional trade way also influenced. With the pace of electronic commerce technology developed gradually, and instead of traditional trade in People's Daily life plays a more and more important role. In November 2010 "issued by the ministry of commerce on develop e-commerce demonstration notice pointed out:" accelerating e-commerce development, with informatization promotes circulation modernization, to improve the consumption environment, widen the consumption channel, expanding consumer scale, promote social employment, the adjustment of economic structure, is to improve the circulation of commodities efficiency and reduce circulation costs, benefit the people's livelihood, transformation of the mode of economic development is the inevitable requirement of." Electronic commerce by the original enterprise transaction, gradually approached the life, individual citizens already quite common in trading today. Internet shopping is individual transactions through the network, the typical way with unique advantages quickly became a hot topic nowadays.Based on the characteristics of the Internet, consumers choose goods through the network than the traditional way when more convenient, but also to the protection of consumer rights brought various disturbing factors. The network shopping environment was one of the consumers' right to know. The consumers' right to know is one of the basic rights of consumers, along with the development of society, the rule of law is also constantly perfect people gradually understand and attention to this right. It represents a non-atherosclerotic, emphasizes the relations of equality as a "weak" to the consumers by special protection, reflected the pursuit of freedom and equality essentially modern law spirit. But because the law has its lagging, this right in network background did not get the relatively perfect protection, mainly displays in: imperfect legislation, responsible subject difficult, evidence that collect difficulties, credit evaluation system is not true, etc.Based on the network shopping environment to the practical needs of consumers' rights and interests protection system and network environment, based on the special requirements of real case as the breakthrough point, through the analysis of existing laws, protection system, supervision form etc, to the right out our current shortage, and protection from the following several aspects to build China's online trading consumer rights and interests protects legal system: first, clear network business platform service operator's legal status and responsibility; Second, dividing network transactions operator burden; Third, the establishment of a fair and integrity of credit evaluation system; Fourth, the establishment of the dispute settlement mechanism petty action; Fifth, determine the benefit consumers jurisdiction principle; Sixth, strengthen the network administrative supervision.Through the above mentioned protection mechanism construction, network shopping appeared in the process of some new legal relationship timely into the consumer law protection system, can make the legitimate rights and interests of consumers get effective protection of e-commerce, and ensure a long-term development.