Paradigm On The Development Of Leaf Tobacco Threshing & Redrying Enterprises

The growing and processing of leaf tobacco is the basic part of China's tobacco industry,while the leaf tobacco threshing & redrying enterprises are the major force of tobacco processing and an important member of the tobacco industry. With the improvement of market economy system and the deepening of enterprise reform as well as China's accession into WTO, China National Tobacco Company (CNTC) is now carrying out reforms in a wider and deeper range which have affected the threshing & redrying enterprises greatly. Leaf tobacco threshing & redrying enterprises are facing with the problem of how to make adjustments to meet the fierce reform. This is a subject worth of thorough research. With the SWOT analysis the weak points of the threshing and redrying enterprises are clear,that is , the excessive processing ability, the problems of management and of the processing quality,lack of qualified personels and good service for customers etc. With the practices adopted by Shandong Jinglu Leaf Tobacco Threshing & Redrying Company as a typical case, the weak points are testified.On the basis of the previous discussion,the article presents an all-range view of the threshing and redrying enterprises,that is ,belonging to complete monoply industry but facing with severe competition as well,playing an important role but not well organized by CNTC,of mini-profit,facing with fierce reform. As a result,the article has offered a proposal to the improvement of the threshing & redrying enterprises including restricting the construction of new companies in this field,cutting down the buddle redrying companies,carrying out institutional reform, strenghtheningthe enterprise management. The article is to provide a complete and reasonable paradigm for CNTC on the reform of redrying & threshing enterprises.