Marketing Strategy Research On The Third Party Logistics Of Tianjin Pipe Import & Export Corporation

Having been developed for decades, China's third party logistics has fundamentally been created, with a very bright prospect for a successful future. But given a broad overview, China's marketing ideas and service, as well as market demand on third party logistics, are underdeveloped. It is very important to make practical and pressing logistics marketing strategies while considering current condition.Considering the third party logistics industry, the paper points out the third party logistics marketing strategies for Tianjin Pipe Import & Export Corporation, LTD (TPIECO) by making use of specific marketing theories and methods. The four main points as follows:(l) Based on analyzing TPIECO's exterior and internal logistical environment , seeking chance for success and summarizing its advantages and disadvantages;(2) On the basis of STP theories, making appropriate market segmenting by the method of multi-variables.Pointing out that TPIECO should be established in TianJin city , providing service firstly for BoHai district and then extending to the northeast and other districts in china by Targeting steel industry and freight agent. Using ladder sketch map of human brain and pointing out the brand targeting strategy. ;(3) making useful and appropriate marketing strategies as follows : One-to-One Marketing, constructing logistics alliance and TPCO logistics brand.;(4) raising practical success guarantee factors for the pointed marketing strategies as follows: adjusting organization stucture,strengthening the brand consciousness,constructing logistics information system,and training and developing human resources,etc.