Third-party Logistics Business Strategy Research

With WTO entry and economic globalization, China becomes the manufacturing base of the world. The market needs more quickly, stable and safer logistics services. Foreign logistics companies are attracted by the market of China. Domestic logistics companies are facing the chances and challenges. In this paper, the fundamental contents of third-party logistics and strategy management are introduced firstly; the basic situation of logistics market is analyzed completely in our country; and the position and the developing circumstance of third-party logistics in the logistics industry are expounded. The market strategy of third-party logistics enterprises is constructed based on the market analysis combining the actual situation of our country. Finally, the execution concrete measures of third-party logistics enterprises are studied in this paper.