The Research To Marketing Re-Creation Of Zcc

Marketing has a crucial effect on strengthening the company's survivable ability, enhancing its competitive power and making its development quickly, and it usually decides the company's destiny. With China's accession to the WTO, Chinese state-owner Celine will face a serious challenge. Marketing has become the constraint of factor in developing our Cc state owner company in the open competitively situation.This paper makes good investigation and analyses ZCC's management environment and practical situation of marketing and finds out the company's advantage and disadvantage, market opportunity and threatens. To the ZCC's practical marketing ,the company may adopt marketing re-creation, improve and innovate the marketing activities, so that it can overcome the marketing problems and make the company avoid the risk, grasp opportunities, face challenges and finally develop healthily and continuously.The paper deeply illustrates the content and method of...