The Research Of Crisis Management Based On The Giant Energy Calcium Event

Modern business confronts various kinds of threat resulting from crisis in any time in the complicated and changeable business environment today. Thus it's a great challenge for the business administrator that how to get rid of the threat of crisis alleviate the damage caused by crisis and find chances.The essay has defined the concept of crisis and crisis management based on brief review of present situation of theoretical studies of crisis and business crisis management; and then introducing the characteristics of crisis and the principle the business crisis management should observe primarily; whereafer elaborating the construction of business crisis management system from the construction of business crisis management system from the reduction, readiness, response and recovery of crisis management, according to 4R modes of crisis management put forward by Professor Robert Heath.The case part is emphases. First it introduces the Giant Energy Calcium event, character and the management of Giant Energy corporate to the crisis, then analyzes detailed to the crisis management with experience of crisis management in conclusion, the lesson the management taught us and some suggestions that the corporate should improve in the management. Finally I concludes that it need to do well of some aspects of the work in this period if the business crisis management would be effective. The first is in usual management business should constantly raise the crisis consciousness to enhance the risk management and avoid the occurrence of crisis; Business should be actively ready for the crisis, formulate the plan of business crisis management and construct business crisis alarming system; Business should operate for the crisis :preserve composed and sober attitude , construct crisis management group quickly, start the business management plan, actively communicate with the benefit one concerned ,do medium management work well, striving for the understanding and corporation of News range, invite the fair and authoritative institutions to help solve the crisis etc; Business launches crisis operation adopting the attitude of responsible to consumers and social public and unbosoming himself, after the crisis finish adopting necessary measures to restore the image of business.