Innovative Research On Management Of Tourist Zone Based On Eco-development And Eco-management

Because the blind development of traditional mass tourism has led to the recession of tourist environment; the sustainable development of tourism is developed. Eco-development is the important way to tourism sustainable development, while the Eco-development and eco-management of tourist zone are two keys of tourism sustainable development.The meaning of Eco-tourism includes two aspects. One is Narrowly-defined whose meaning is identical with the international concept of eco-tourism; The other is Broadly-defined. Besides the Narrowly-defined meaning, the latter aspect requires that the concept of eco-development and eco-management can be embodied in tourism. That is, the tourists should have the idea of eco-consumption, while the tourist enterprises should be run ecologically, supplying green products, advocating green production ideas, realizing green increase, and managing ecologically.Through the spot investigation of 15 prefecture-level cities and 53 tourist zones in Zhejiang province, and based on the interview with the responsible institutions of the travel, the enterprises of scenic spots of the travel and the tourists in these areas, the author analyzes the main existing problems of eco-development and eco-management of tourist zone in Zhejiang province, and provides the corresponding countermeasures.