Huatong Group's Channel Marketing

Huatong group established in 1987,location in Wenzhou Yueqing city, Liushi town-famous base of low voltage industry in China.By more ten years developing,Huatong group have been included 80 firms,became one main group of low voltage industry in China.As a firm of Wenzhou,the success reason except Huatong endeavour, the other main factor is that the marketing net of Wenzhou moulde is base on bloodship,kinship,hometownship.The advantageous is Wenzhou enterpretous compare with other location,but this advantageous is take the worse effect in marketing now,it have been obstacled the Huatong group developing.Huatong group have been acknowledged it,and taken some results by executed some channel marketing measures to solve the problem.This dissertation is by a case about Huatong,by the deeppen analysis case,find out the marketing problem of the firm developing,and offer the correctly channel solution.It is significant for the channel marketing of Wenzhou module,low voltage industry.