Research On Jin Guan Xiu Cheng Marketing Strategy

With the establishment of Chinese real estate market, the real estate appears unprecedented change, It is well-known that residence commercialization in width and in depth is unceasingly developing, This is one of the most striking characteristic recently, with the publish of a series of real estate reformation policy, the decisive function of the real restate in national economy will increasingly appear. Real estate markets have changed from seller's market to purchaser's market and market competition will be more intense with farther prosperity of the real estate market. The real estate business wants to success in market competition, which depends on whether it can produce attractive products. The products value can gain social admission through market. Therefore, market is perpetual subject. Social productive purpose and objective need of existence and development of of business decide it.Recently, with the further depth of the real market activity, a part of business who have realized the importance of the real estate market management begin to think the market management. They argued that it is important function and guide status. It begins to appear medium organization of market plan and management inside the real estate. The new hope Real Estate Company wants to introduce new conception of market management. They want to make it connect with the exploitation practice in order to establish new hope real state jin guangxiucheng project. Under the background the thesis raises the subject on the real estate market research. According to the project planned by the author, the thesis discusses vividly the real estate business how to apply market plan in the development period of Chinese real estate. So as to make it serve for succeed, profits and market of the...