The Development Strategy Research For CHINAUICOM Branch Company In Yuanjiang

The purpose of this paper is to analyze the external and internal environment of Yuanjiang Branch, CHINAUNICOM to make an operationable and adaptable development strategy for the company in order to support the Yuanjiang Branch to realize its goal and keep sustainable development.There are three levels of the development strategy for Yuanjiang Branch, e.g. strategic analysis; strategic selection; and policies and tactics for the strategic implementation.According to the theories, enterprises should manage its strategy from internal resources, external environment and core competitiveness. Yuanjiang Branch should also follow the procedure to manage its strategy, to make its measures, and to realize its goal.This paper analyzes the macro-environment elements, such as social environment, economic environment, political and technical environment and makes clear about the industrial situation, industrial demands, industrial growth, competitiveness and key competitors. By combining the resources and capabilities of the company, the development strategy for Yuanjiang Branch is made.Strategic implementation is a key process for the corporate strategy. The paper discusses the resources allocation, system building and business culture building to help Yuanjiang Branch to implement its strategy.This paper has come to the conclusion that the Yuanjiang Branch should select the market penetration strategy and market development strategy as its major strategies, which are suitable for the company and can help the company to operate and realize the goal.