Problems Research For Port Enterprises In Our Nation To Build Logistics Alliance

People became pay close attention to Logistics when entered 21Century and logistics is becoming the economical hotspot and new economical increasing pot of the world. In our nation, the port enterprises in the important place of the modern logistics start to adjust their own service function, operation range, business orientation and so on to conform to the development of modern logistics and gain advantages of market competition. But the port enterprises in our nation give away many problems during dealing in logistics operation in operating independently when face increasing requirement of customer service and increasingly fierce competition of logistics market after entering the WTO. The series of problems exited in our nation's port enterprises can't be resolved quickly in a short time. In the face of the challenge come from the MNC, our nation's port enterprises can form logistics alliance to seek more development of team competitive advantages through conducting a combination with any kind of industry and enterprises deal with various chains of logistics. Logistics alliance is the enterprise strategic alliance based on the cooperation of logistics. It refers to in order to gain better effectiveness than dealing with logistics activities alone two or more enterprise reconsolidate the logistics resources among every member through a certain method, then form a organization of trusting each other, taking on venture and income together. Members in the alliance neither regard the supreme benefit of themselves as of action guide nor the corporate benefit as of goal, but in order to form medial organization of advantage rise mutually, essential bi-directional or flow more directionless. Forming logistics alliance will bring in good operation effectiveness to the port enterprises in our nation. The more fierce of the competition, the more important of the cooperation. If cooperate needs boldness, what alliance need is mind and courage of the business operator. The future of our port belongs to the inaugurators who form an alliance under the corporate goal not the competitors who work alone or shift their troubles onto others. This paper based on the port competitors, point out the urgent demand for our port enterprises to form logistics alliance. It uses the economic theory of noncooperative game theory and trading fee to discuss the meaning of forming logistics alliance for port enterprises, combines the actual instance in our port then brings forward method and concrete steps of forming logistics alliance for port enterprises and conduct a analysis on the administrant policy and system of our port then brings forward some advise to accelerate port enterprises to form logistics alliance.