Research On The Strategic Alliance Between Logistics Enterprises

This thesis starts from the basic concepts of strategic alliance. Then after the analysis of the trend of modern Logistics and the present condition of the Logistics enterprise in China, and the comparison of the there ways of enterprises expansion, we draw the necessity of strategic alliance between the Logistics enterprise in our country. Then we introduce the game theory to analysis the decision-making, profit allocation and the motivation mechanism of the strategic alliance between the Logistics enterprise. And put forward some problems needed to pay attention to in the process of strategic alliance founding.Strategic alliance among Logistics enterprises is a kind of effective organization form. At the present, the development of Logistics enterprises in our country is still at the primary phase. The scale, network and service quality of our Logistics enterprise is left far behind the foreign Logistics enterprises. To found strategic alliance is the best choice for our Logistics enterprise.The foundation of strategic alliance is the existent of dispensable profit. The fair and rational profit allocation mechanism is the key to the success of strategic alliance between Logistics enterprises. By the introduction of game theory, we established a model of profit allocation for the strategic alliance between Logistics enterprises and designed the motivation mechanism to avoid the moral hazard in the strategic alliance.