Research On Enterprise Culture Towards Ecological Civilization

The enterprise culture is emerged in the fierce market competition. It is a particular culture management model, with value as its core formed during the development of an enterprise or an organization. The enterprise is the result of the combination of social culture and organization management practice, and it plays an important role in the management practice. With the development of the society, the enterprise culture is renovating. The human's civilization is in the age of the subrogation from the industry civilization to the ecologic civilization, which brings a profound innovation to the economy, society and people's behavior manner and idea. The presentation discusses how to construct the enterprise culture under the condition of the ecologic civilization.The evolution and features of Ecological Civilization are expatiated in this presentation with detail. The features and the background of Enterprise Culture are explained with detail, and its curial influence to development of Enterprise is also discussed. Then, the content of Enterprise Ecological Culture is defined, and the necessity of developing Enterprise Ecological Culture in enterprise of China is proposed. Further more, the primary significance for developing Enterprise Ecological Culture, from the viewpoint of economy, political and culture, is presented.The matter of developing Enterprise Ecological Culture is discussed Then the goal and rules must be followed are proposed. With the guidance of the goal and rules, the methodology of developing Enterprise Ecological Culture is proposed. i.e. follows the environment viewpoint, perfects the management systems, transfers conceptions and enhances the moral development, builds up ecological idea and establishes green enterprise. Thus, all of the enterprise actions must be satisfied the overall benefit of "human-nature" system. It means that enterprise should develop with nature environment harmoniously, though enterprise as an economic unit and must seek to matter interest. Only in this way, the sustainable development of enterprise can be realized and the evolution of Industry Civilization to Ecological Civilization can be accelerated.