The Relative Research On The Organizational Commitment Of Workers In Southern Coastal Cities

This research takes the workers in southern coastal cities as investigated subjects, besides measuring the influences of demography and job, it is mainly from the workers' personalities—Big-Five and coping ways to study their organizational commitment. The research was carried on by the questionnaire investigation and interviews, associated with SPSS statistical software .The results are the following: male workers have more ambitions than female; comparing with the workers from Fuzhou and Guangzhou, people from Xiamen have stronger passion and responsibilities to their companies; the workers who are older and get longer working period pay more attentions to the job morality, economic benefit and have deeper feeling to their organization; those who get the bachelor degree perform worst on the rules obeying and passion involvement, but people with junior education behave best; the workers of state-run office have as low ambitions as the rules obeying and passion involvement, most of them remain to stay just because there are no better chances or because of worrying about losing benefit since leaving the office; the people who do the common operation jobs get the least ambitions and nearly have no passion toward their corporation, furthermore, they don't think that doing the job well means taking the full responsibilities and duties; the workers who get nervousness are too unstable to betray their present boss when there is a chance to get a better new job, but people from Xiamen behave low opportunism because of their high conscientiousness, which is the main factor to predict their emotion and rule commitment; Fuzhou workers' emotion commitment and Guangzhou workers' rule commitment are affected by their open character. Though the workers who get open personalities spend more energies to pursue the ideal, the more responsible the workers from Xiamen are, the higher ideal commitment they have; people from Fuzhou who negatively cope with stress perform high economic commitment, however, agreeable Guangzhou workers and active Xiamen workers both regard less of the economic benefit.