Research Of Government Image Management Based-on GIS

The government image act as a manner of government behavior or recognition which is come from the public's attitude,and it's attraction, influence and radiation have been strengthened in this socity. More and more government think much of it. Now, the reasearch on the government image has attached more importance to the essentials which have impact on the government image, and improve the government image by taking some isolative and individual measures to the essentials. The essentials had not been thought of a part of the system.The author introduce the idea of Corporate Identify System(CIS)to management of government image, and bring on the concept of Government Identify System(GIS). The GIS is composed by Mind Identify Sub-system,Behavior Identify Sub-system and Visual Identify Sub-system. The affective factors including policy managemant, behavior management, performance management, emergence treatment, environment management, offcial image management have been brought into the sub-systems respectively and the function of the affective factors in the different sub-system have been analysized. At the same time, the author primarily probes into the relationship between the government image and mass media from the view of GIS.The thesis consists of six chapters. The prolegomenon introduces the background of the subject. The chapter two tells the theory of the government image management in particular. The government and government image is defined, then analyses the process of government image. Chapter three analyses the necessity, the effective factors and the difficulty of the government image management. Chapter four describes the CIS, and then bring forwards the concept of GIS and make out the essential of the GIS. Base on the profound analysis, the ahthor bring the essentials of the government image into the sub-system of the GIS, and study the relationship between the government image and mass media from the view of GIS.