Chinese Government Communication And Its Innovation In New Development Period

Government communication comes with government, and develops with government. Just as nerves system to human, information communication system is of extreme importance to a nation. To a certain degree, without government communication, modern government can no longer maintain its normal running. There are lots of fields relating to government communication, so by making the reform and opening-up policy as a demarcation line, this article puts its focus on media innovation, especially during the new development period.Our nation's government communication has experienced a path from simple media to multi-media. So far, government communication through mass media is the most important path for modern nation. Compared with the characteristics before new development period, by the push of reality and the advanced experiences from abroad, Chinese government communication takes out various new atmospheres from concepts, policies to contents as well: on platform construction, there are reconstruction to the existing platform and construction to the new ones; on public opinion strategy, Chinese government shows accurate grasp of its role and public opinion status with the theories of Civil Society and Public Domain; on communication tactics, there are inherit of past and new tactics; on outside and inside communications, there are also lots of innovations, closing-up to folk people and chasing to true quality for inside, and communicating globally and speaking standard for outside. At the end of this article, there are case-study basing on three cases, one from abroad, one from Hong Kong, and one from Hunan Province.