Studies On The Effect Of Ideological And Political Education Communication And Its Optimizing Methods

During recent years, the interaction research between ideological and political education and communication has attracts wide attention of domestic and foreign scholars. This passage simply looks back the main outcome and progress in ideological and political education research from communication angles, and then it makes a vista of corresponding research in the future. Ideological and political education is a particular communication activity, in order to elevate the result of the activity we can not but strengthen the effectiveness of ideological and political message communication. This passage analyses the circumstances of ideological and political communication from the perspectives of current college students' ideological and political qualities. It draws the cause of bad communication effect to the great changes of social environment and the new characteristics of human thinking and behaviors. This fact is the result of these factors functioning collectively and the concentrative reflection of the contradictions and questions existing in current activity. Thus facing the increasingly changes of subjective and objective conditions, for the sake of achieving predominant effects in the activity, how to innovate the traditional conceptions and manners in the communication have been appearing particular exigency. From communication perspectives, this passage emphatically analyses the elements of optimizing subject qualities, researching object essences, renewing communication contents, extending communication methods, improving communication art, carrying out medium education, optimizing communication environment etc in detail. It strives for adopting a rational and scientific communication mode and strategy to achieve the aim of optimizing ideological and political communication effect.