The Absence Of Function And The Possible Strategies To Be Adopted For Chinese Aging Magazine In The Aging Society

A group of people age 50 to 65 attracted others attention in the process of China social aging. They who are called new-generation-elders in this article are still middle age on the international standard, but have been elders on China special standard. From the characters of these people, the article discusses the influence of them on the magazines aim at the middle-aged and elders, and concludes that print media should shoulder the important responsibility in an aged society. To adapt the generally quicker process of social aging, print media have to recognize the responsibility of them and the services they should offer, so to complete a series of strategy change.But at present, print media seems not to do sufficient prepare, even not to pay enough attention to aging problem. The magazines aim at the middle-aged and elders now have no obvious development. The article analyses the social responsibility shouldered by the magazines aim at the middle-aged and elders in the reading of new-generation-elders age 50 to 65, finds out the social function shortage of these magazines, and presents the doable program to realize the responsibility and function.This article observes Vigor, the fresh new magazine aims at the middle-aged and elders published by Shanghai Literature and Art Publishing Group as the sample. It has the all-around analysis in reader lock, subject arrangement, special character, selling modes and so on, and supplies an operational method for other kindred magazines. It also has a contrast on the kindred magazines overseas, and gives good advices for virtuous cycle.