Chinese Government Public Relations In Great Wenchuan Earthquake

In a modern society, the Government Public Relations has become a powerful tool between the internal and external communication ,an important part of administration, a ruler of the degree of democratization in the social and political life .Further more, it is always more effective practicing Government Public Relations efficiently than taking direct administrative actions in public crisis management. This effective Government Public Relations will play a vital role in information publication in the public crisis as well as eliminating crisis itself. This article tries to display Chinese Government Public Relations in the Great Wenchuan Earthquake by the methodology of case study according to the related PR principles and the 'Agenda Setting Theory' of mass communication.