Study Of The Network Spokesman For The Government

With the development of the polity, economic,democracy and legality, the function of the government is turning from administer into service..The democracy and legal system become more and more perfect. These days, the network spokesman for government appears. They talk to the netizen directly, and lead the public opinion on network. The first 15 government sectors of Guangdong declared setting up network spokesman in 2009. After that, Yunnang, Guizhou and others set up network spokesman.7 government sectors of the second group of Guangdong set up network spokesman in 2010. They promised asking for the opinion of the netizen initiatively for the important decision-making. Will the network spokesman of the government affect? Will it be cooling down after the current? Will it be last for long? Enclosed with these problems, the paper begins with defining, finding out the peculiarity,the background, and so on. The paper concludes the three phases and their specialty, and analyses the durative, the materiality, how the network spokesman revert to the questions, how it deal with the problems, and how it reply to the public opinion on network. The paper shows the documents, the theory, the examples of setting up the network spokesman for the government, and compares with traditional spokesman. It considers that, setting up network spokesman for the government acclimated to the developing demands of the message times, and be advanced. However, it needs reforming and consummating for institution. After that, the paper brings forward some advises.