Studies On Countermeasures Of Local Governments To Enhance Regional Cultural Soft Power

Since reform development, to first solve Chinese people's food and shelter problem. China's development has experienced all take the economy as the central course. Experienced several dozens year development, China has been even more abundant on the material, but simultaneously a series of the new social contradiction and the question also arises at the moment.For instance, environment destruction, resources excessively consumed, gap between rich and poor question, growth potential insufficient and so on. These contradictions and problems, forced Chinese people and the country decision-makers reconsider the development manners. Party 17 of Communist Party of China, proposed set up the scientific development concept, the construction harmonious society's significant strategic concept, this is a national development strategy significant adjustment. The scientific development concept not only contains the economical the development. simultaneously to contain political. cultural, social enterprise's coordinated development. The scientific development concept and socialism harmonious society's strategic concept's statement, mentioned the cultural soft strength construction the agenda. The Communist Party of China and the Chinese government defers to "the quaternity" the entire distribution and the modernization strategic target elaborates the Chinese characteristic socialist road and the basic program, and the first time defers to "the quaternity" the entire distribution, the content which to the economic development, the political construction, the cultural reconstruction, the society constructed has made the comprehensive deployment. No matterfrom the scientific development concept and the harmonious society's intrinsic request, looking from the cultural soft strength's unique function. must enhance the cultural soft strength to mention the agenda. practical constructs and the promotion.The object of study the Local authority promotes this local the region culture soft strength. thus develops this local cultural industry. the cultural establishment. eagerly anticipates and leads this local the economy and society's communal development. The region culture soft power originates from regarding a local cultural resources flexible utilization, this flexible utilization way including dissemination, exchange and cooperation. Then, the expansion promotes an local the region culture soft strength to begin from two aspects; first, increases may the use cultural resources; second, enhances the flexible utilization the level, the development flexibility utilization manner. our country local authority region culture soft strength construction as a result of the regional resources disparity, the position difference has the difference respectively, the length is limited, cannot elaborate completely, therefore, only selects Bozhou to conduct the research as the Local authority region culture soft strength construction empirical analysis object. Moreover, Bozhou's cultural soft strength fruitful in resources, but the cultural soft strength not formidable present situation also compares in the present China has the universality and the representation, conducts the research to it, unearths each region to promote the region soft strength countermeasure the general character factor, will be advantageous in searches analyzes regarding promotes the region culture soft strength, how the Local authority to take.This article has mainly included following five partial contents:The first part is an introduction, mainly introduced research background, research significance, domestic and foreign research present situation, research mentality and the method. The second part is correlation theory outline, from the soft power, to the region culture soft power, layer upon layer advanced, and elaborated the region culture soft power influencing factors, the promotion principle and the function which to the Local authority's gorvern. The third part selects Bozhou as the study object, obtained the superiority, inferiority, opportunity and threat faced as the Bozhou local government to promote the region culture soft power, using the SWOT analysis method. The fourth part is the countermeasures of how to promots the region culture soft power by the Bozhou local government. cotains the SO strategy. the WO strategy. the ST strategy. the WT strategy. The sixth part is the conclusion. summarizes thie innovations and insufficients.The Local goverments construction region soft power is an influence issue of profound important, no matter the theory or practices is also at the exploration stage. In inherits of predecessor's achievement in foundation, by literature analysis, empirical analysis, comparative analysis and in SWOT analysis foundation.the article deepened the region culture soft power definition, has consummated regarding region culture soft power influencing factor recognizing. And proposed various areas, if wants in the national culture soft power competition blooming, the most essential factor is must form this local the unique charm core value idea and the spiritual outlook.