Medium Image Of The Government In Public Crisis

American scholars Rosen Hart consider that the public crisis provides a serious threat to a society's basic value system and code of conduct architecture, and a decision must be made under the time pressure and high uncertainty.Do not want any government want public crisis Occurrence, because any public crisis could challenge to the government capacity seriously, handled properly, help establish a good image of the government; Handled improperly, will destroy the image of the government. Can be said that are there both positive and negative aspects that image of the public crisis on the government.Robert Heath who is the well-known expert on crisis also said that, "After the crisis,management should concentrate on the Image Management." Fundamentally speaking,image of the government depends on its policy objectives and the ability to govern. However, the process of constructing the image depends on the dissemination of information,especially in the modern society that becoming more advanced communication technology and extensive high-speed transmission of information,mass media has become the main way how to construc the image of the government and its leader. the transform of society and the construction of Serving Government require building a good government image good government image is a government's significant resources and intangible asset owned, but also is an important prerequisite that help the government to play the role of government effectively.In the Public crisis,a good government image plays an important role to resolve the crisis.In view of this, this paper combines theory and practice, adopts the other two research methods,systems research and literature reference, focus on the relations of government and media in public crisis. How the Government to create a good imaget hrough the media? also to tease history and present condition of government media image in China's current.In information globalization of modern society,The rapid development of media bring a fresh perspective and ideas for shaping the image of the government.At present,government image centre on government communication and official communication in china,ignored the importance of public participation and public communication,missing the importance of public involvement and public speaking.This paper start with two questions:how the government to set up optimum communication's efficiency mechanism of media;how the government to broaden mode transmission of government image.This paper attempt to investigate the countermeasure of media image creation of government.