Research On Constructing Prosperous Index System Of Shanghai Commercial Sport Event Market

Commercial sport event market in Shanghai is developing rapidly nowadays. However, the lack of a scientific and comprehensive evaluation index system makes it difficult to supervise the market operation. To construct prosperity index system of the market helps tracing the market operation, reflecting the level and trend of market development, thus finding some general rules in this market, so as to provide a quantitative reference for companies, investors and government to make better decisions.Based on business cycle theory, this paper applies the methods of literature consultation, logic analysis and expert investigation to propose the construction of prosperous index system in Shanghai commercial sport event. By reviewing relative research in sport events and prosperity analysis, the paper presents the necessity of constructing such index system in the angle of background of Shanghai sport event market, the development environment of Shanghai commercial sport event market and the importance of such construction. Afterwards, on the basis of expers' suggestion, the paper puts forward the ideas of such construction. On some basic condition, market supply, market demand and relative service market is selected as three major aspects of reflecting market prosperity. According to some principles, the paper sets up 3 first grade indexes and 16 secondary indexes to compose the prosperity index system.At present, the construction of Shanghai commercial sports event prosperity index system will be affected by the following aspects:the lack of recognition and attention to such index system, the impact of negative behaviors in current society and economic environment, the restriction of modern sports management system and mechanism, the difficulty of data statistics. This paper proposes that it is necessary to raise the consciousness of building prosperity index system, to implement reformation and innovation to the management policy of Shanghai commercial sports market, to establish and carry out the policy of commercial sports event statistics work and to promote social responsbility evaluation related to sport event market.