Status Of Market Development Of The Beijing Sports University Wushu Development

Through researches and talks to Wushu market exploiting and the present situation of using Wushu resources in Beijing Sport University (BSU), it shows: 1) The stuff of BSU is not very content to the present situation of market exploiting of BSU, including exertions of all levels personnel's positivity and market selling situation, but it also gives actively certainty to the raise of " Beijing Sport University Wushu Brand". 2) BSU still does not have a clear objective in the aspect of Wushu market exploiting, many market service items and products including each development scale of learning system,technique training to both in and out of china ,cooperation with Wushu school and the edition of Wushu books still are in spontaneous development situation and do not form corresponding market profit with the resources of BSU and peoples psychological expectation ,have great potentiality in market exploiting. Specially in the market of bodybuilding entertainment and in the market of Wushu education have broad prospects .The teachers and students personal economic actions give profitable enlightenment to those two big markets (market of bodybuilding entertainment and market of Wushu education ) . 3) The factor which restrain Wushu market exploiting people think that human being is the first factor, but in the factor of human being people believe the function of middle level leader is the most important factor in market exploiting .The second factor is system, the factor of hardware and funds are put in the third place. This makes an obvious difference with the restrictive function of hardware and funds which have been exaggerated limitlessly. 4) Wushu college is supposed to be the main part and experimental place of Wushu market exploiting of BSU. Exploring all profitable formation including stock system. Putting the Wushu College at the head of reformation. According to peculiarity and distribution of the present resources, strengthen the peculiarity is the key to ameliorate the resources. To strengthen effort to exploit Wushu resources in BSU and to broaden the channels of Wushu market exploiting and to realize the development objective of BSU there are several conclusions and suggestions. 1) BSU has broad prospects of market exploiting and has great market potentiality and is a new economic enhancement to accelerate the development of BSU. 2) BSU wushu market exploiting need to change the conception and to implement a new development strategy. ① Improve resources distribution, strengthen macro impulse and form the advantage of group competition. ② Reform and originate constitution bravely, enhance market adaptive ability. market competitive capability. Break the restriction of hardware appliance and development funds. ③ Establish a new market conception, including market competitive awareness, Wushu brand awareness, strengthening foundation awareness and market selling purpose, in order to enhance the strength of "BSU Wushu Brand".