Study On Present Situation And Countermeasure Of The Golf Clubs In China

The paper mainly focus on China Golf Club development, through reading numbers of national and international books and taking use of PEST methodology, it analyzed the actuality of China Golf Club development in policy, economy, society, natural condition and technology, etc.Golf is a kind of healthy and elegant sport. Accompany with China economy development and living condition improvement, Golf is rapidly growing up in China. As a new-born sport, Golf has been becoming more and more important to China economy, society and culture development. Golf entered into China just as the format of Club, in which of 90% is Commercial Golf Club. Compare with Europe and American countries, which had got mature golf industry development, the development structure of China Golf Club is unreasonable. So far there are only 3 national public Golf Club, the number is much less than developed countries. As we all know, Commercial Golf Club development is encountering many difficulties and bottle neck in China. However, Public Golf Club could meet the expectation of ordinary Golf Consumer by a lower price. Meanwhile, as place to spread Golf port and culture, Public Golf Club will have more and more opportunities. Thus, it is very important meaning to study and analyze the current status of China Golf Club, and the coming development in China.By the analysis of national and international Golf development status, the paper shows that Commercial Golf Club becoming Public Golf Club is a necessary trend. Economic Crisis made the biggest Golf market (U.S) running into Public Golf Club. With China economy rapid growth, also golf had become an event in Olympic Games; there will be more and more people to join in Golf sport. But China resource is limited, and the average consumption is low, moreover, the difference of golf knowledge among people is wide. All of these points request us to devote a new way which applies to China Golf development. In a sum analysis of national policy, economy development status and society improvement, for China Golf, it is an inevitable way to develop Golf Club by the study of Chinese Situations.