The Present Situation And Development Countermeasure Research Of Golf In Shanxi Province

Golf originated in15th century Scotland, a Scottish shepherd in the ancient grazing, occasionally with a stick to hit a boulder into the wild rabbit hole, and gradually evolved and developed to reflect the competitive ability of the participants the performance and accuracy of competitive sports purposes. Since the advent of Scotland, after nearly500years of evolution, has become a global sport, football, tennis and known as " the world’s three major sports." Meanwhile, due to the rapid development of the global economy, golf is becoming one of the masses favorite sport. Moreover, with the increase in consumer awareness and improve people’s leisure time, the number of participants increases every year of golf, a golf course under construction is increasing.According to the " White Paper towards-China Golf Industry Report,"2013Annual toward the White Paper announced that the total number of2013China had521golf facilities, a total of11,497holes, equivalent to63918-hole golf course. Which opened in2013, the new golf facility47, equivalent to4218-hole golf course, compared with2012, a growth rate of9.2percent facility. From2009to2013, a net increase of the number of Chinese173golf facilities, an increase of49.7%.Shan xi driven this favorable situation, the golf Shan xi gradually unfolded.2003Shan xi first pitch-Chen Jing Golf Club opened, so that the zero breakthrough Shan xi stadium situation. In this study, Shan xi golf for the study, through the use of literature, investigation, mathematical statistics, survey research, and other research methods to golf course managers, coaches, participants in fieldwork to identify development the problems and make recommendations relative. Understanding of the current situation in Shan xi golf Campaign concluded:(1) Shan xi golf is still in its early stages of development, increasing the stadium and participants for the development of golf in Shan xi Province to develop a better market.(2) Shan xi golf course affected by climate uneven distribution facilities relatively perfect.(3) To the private golf club based in Shan xi Province, the overall efficiency is not too good, relatively simple publicity.(4) The basic structure of Shanxi uneven golf participants, the participants in the main managers of enterprises, more male than female, consumer groups are more concentrated in the middle and upper classes.(5) Shan xi golf participant is simple, practice time, less the fate of practical experience, site selection opportunities.(6) Shan xi golf coaches age, work experience, coaching ability, relatively low level of scientific research in general.Rationalization proposals for the above conclusions:1should strengthen the management of the golf industry, golf implement effective for scientific and standardized management, the development of the golf industry to solve the problems, and promote the healthy development of the golf industry.2golf course operators should be concerned about consumer acceptability of the sport, more suitable for the formation of different groups involved in the price system, the same below the standard market constraints other golf clubs engage in healthy competition.3University of relying on training golf professionals promote golf talent level of expertise and service awareness, and to manage and operate the golf industry worry about lifting.4golf courses should step up publicity efforts to strengthen the sense of the people involved in the sport of golf, and enhance consumer attitudes, consumer guidance for effective sports consumption.