Market Strategy Of Shenyang Guangze Education School

Highly developed technology and information in today's enterprises in the domestic market share, is to determine the enterprises into the international market is an important tool. With the improvement of people's scientific and cultural level, the consumer impact on the market is growing. Have high market visibility status of enterprises in the minds of consumers is increasing. China's accession to the World Trade Organization, the countries leading companies seek to enter China's market, to domestic enterprises the impact of new markets, China's enterprises in the global competition to survive, we must attach importance in a strategic market development.Based on the analysis of domestic and international educational market situation and adjust the school the current market strategy, in order to complete high school education to better development and future, found that the school is currently in the strategic management problems, analyze the causes and On the basis of discussion to change the purpose and importance of market strategy, market strategy to determine the school's basic framework. According to strategic management theory, from the school in which the industry, stage of development, goals, strategies, competitive environment, multi-pronged approach to Porter's five forces model and SWOT analysis of rectangular analysis, market strategy optimization recommendationsReport proposed market demand. Through a comprehensive and objective analysis, according to market needs of schools and conditions of the program proposed market strategy and implementation plan for the Institute to implement effective marketing strategies laid the theoretical basis and practical foundation.As the socialist market economic development, education and training needs of people growing more and more diversified. Thus making education and training market by a seller's market to a buyer's market, education and training companies in China today are facing unprecedented market opportunity. However, the maturing of the market environment makes the homogenization of education and training market competition intensified. Quality business education and training alone is difficult to win. Remodeling new market to become competitive weapon. Market, education and training strategic management has become an indispensable strategic management an important part.After the reorganization of the schools in Shenyang Guang ze to the fierce competition in the market in an invincible position, we must pay attention to market, must raise awareness of market competition, the height of the market on strategic management.First, this paper describes the basic meaning of the enterprise market strategy, characteristics, structure and implementation of market strategy, the basic tools. Secondly, Shenyang, Guangzhou Chalk schools in which the analysis of internal and external environment, combined with analysis of Porter's five forces model of education schools in Shenyang Guang Ze existing competitors, potential entrants, substitutes, suppliers, bargaining capacity, customer bargaining power of the five external forces. Again, through the SWOT matrix Shenyang Guang Ze education schools face internal strengths and weaknesses and its external opportunities and threats of a standardized analysis. Finally,Shenyang Guang Ze education history and status of development of the school was proposed based schools in Shenyang Guang Ze several market strategy, and strategy development based on these specific measures.Research methods used in this article include: specification analysis, empirical analysis, comparative analysis, qualitative analysis and so on.