The Research On The Development Strategy Of Kindergarten Of Zhong He

Since twenty-first Century, the talent competition is becoming increasinglyfierce with the rapid development of our economy and the continuous improvementof the market economy. As the basic stages of the training, the importance of earlychildhood education is becoming increasingly prominent. Thanks to theencouragement of our government, private kindergartens emerge which like bambooshoots after a spring rain. It improves not only the development of our educationindustry, but also brings the market competition. So how to improve the managementefficiency, increase the quality of education and the level of service under theexisting conditions remains a topic worthy of study. It has also a positivesignificance for the development of private education.This article focuses on the development strategy of ZH kindergarten, whosepurpose is to provide reasonable reference for the formulation and implementation ofZH kindergarten development strategy.The full text is divided into five parts: Thefirst chapter introduces the background and significance of the study, the relevantliterature at home and abroad, research methods and research ideas,etc.;The secondchapter discusses the connotation, characteristics and level structure of corporatestrategic, the meaning and characteristics of strategic management,the process ofstrategic management, and two mains kinds of strategies: the Potter five forcesmodel, SWOT matrix analysis. Third chapter has carried on the comprehensiveanalysis of the present situation and development problems of ZH kindergarten, theexternal macro development environment, and the industry environment. It alsopoints out the opportunities,challenges, advantages and disadvantages of thedevelopment of ZH kindergarten in the present stage;Fourth,confirmed the strategicchoice and strategic positioning of ZH kindergarten. Designed the futuredevelopment strategic of ZH kindergarten.Through the analysis we concluded that: ZH kindergarten should choosedevelopmental strategy,implementing cost leadership strategy on the internalmanagement and differentiation strategy on the service design.It points out that inorder to ensure the smooth implementation of development strategy in the ZHkindergarten, managers must strengthen the training of teachers, the system offinancial management should be improved, the service work of parents should bedone well and strengthen teaching research,seting up a sound management system.